BlackBerry App World is Here!
BlackBerry App World is Here!

March 31, 2009
News and an early review of the just-released BlackBerry App World
Christmas came a little early for those of us in the BlackBerry world. The BlackBerry App World has arrived today even though it was rumored to come out in April. (Technically, it’s still the 31st on the West Coast). After hearing the news I hurriedly downloaded it.
But just like a kid on Christmas, I’m thinking to myself… this is it?
Honestly, I don’t know what I was really expecting. Maybe I was hoping this app would open the door to a whole new world of fauns and talking lions.
App World is full of mostly launchers (BlackBerry buttons that link to websites) and apps that were already available somewhere on the net. The featured apps are mostly apps that came with the phone. I’ve found a few apps I didn’t know were available like Shazam.
The one advantage of this app is that it brings all the information together into a iphone-esque collection. I think it looks like the Apple Store except in Black. It reminds me a lot of Verizon’s Get-It-Now service.
Oddly enough, the Facebook App they offer is a version lower than the one currently on my Storm. Why that is, I’m not totally sure.
The first look of the app seems promising. If more/most/all companies that create applications use App World, the medium will thrive. People will be able to find apps easily and quickly. However, unlike the Apple Iphone which requires all apps to go through the Apple Store (unless jailbroken), BlackBerry smartphones don’t have that limitation. Companies don’t have to use App World if they don’t want to. Using App World, the software company has to pay royalties.
BlackBerry App World makes searching for apps much easier. I’d say for the non-tech-savvy I-don’t-want-to-have-to-actually-look-for-things-on-my-own BlackBerry smartphone user, the convenience of App World is perfection (or at least the idea of it). It’s still raw and new but when things start rolling (if things start rolling) it may make the BlackBerry an actually user-friendly phone. (I still think the learning curve on a BlackBerry is too high for the average user).
To download BlackBerry App World, visit http://blackberry.com/appworld using your phone’s browser.
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filed in Uncategorized on Mar.31, 2009














